We worked on multiple Meet Me In The Gap campaigns at Yard, concepting and creating a plethora of TV spots, stills and social content. The project brought people from all across the USA to create something new in the iconic Gap white space. We even had actual Cher perform a cover of Sly and The Family Stone with Future — much to the amazement of the Internet. The campaign was so successful, Facebook used it as a best-in-class case study for how to advertise on their platforms. The campaign was recognized numerous times at The Clios and helped Yard NYC win Ad Age ‘Small Agency of the Year’.