GAP
EXPERIMENT IN COLOR
ROLE: Creative (Art Director)
DIRECTOR: Kim Gehrig
PHOTOGRAPHER: Amy Troost
AGENCY: Yard NYC
Spring season of the Meet Me In The Gap campaign. An experiment in color. We created a human zoetrope in Gap’s iconic white space to show off Gap’s new range of colored denim. We even created a VR film which allowed people to interact inside the centre of the zoetrope.
