NFL
FAN LIKE A PRO
ROLE: Creative Director (Art)
DIRECTOR: Hannan Hussain
AGENCY: Yard NYC
Off the field, Football is known for it’s style, it’s place in culture. But for NFL Shop, their advertising has historically represented none of that. We brought the fashion and the cool back to the NFL , with a campaign celebrating over 50 real fans. We interviewed 8 pro players and heard what the fans mean to them and to the NFL as a whole. We created 8 TV spots that ran through the entirety of the football season. As DeAndre Hopkins says: without fans there would be no NFL.
