ymca — Studio Steven

YMCA
Y NYC LOVES IT

ROLE: Director and CD
DP: Andy Madeleine
Photographers: James Pearson-Howes, Seb Barros
AGENCY: Accompany Creative

The YMCA is more than just a gym. It’s a community hub for all of NYC. We directed two campaigns for the Y over two years. In 2023 we celebrated the amazing people of the YMCA by giving them the camera — creating a UGC campaign by members, for members. In 2024, we heard directly from Y members about why they love it. The campaign ran on connected TV, OOH, paid social and digital, smashing membership sign up targets.

2024 CAMPAIGN

2023 CAMPAIGN